An exciting departure from Xenomorph’s typical focus on data management for risk in capital markets, but one of our partners, i2i Logic, has just announced the launch of their customer engagement platform for institutional and commercial banks based on Xenomorph’s TimeScape. The i2i Logic team have a background in commercial banking, and have put together a platform that allows much greater interaction with a corporate client that a bank is trying to engage with.

Hosted in the cloud, and delivered to sales staff through an easy and powerful tablet app, the system enables bank sales staff to produce analysis and reports that are very specific to a particular client, based upon predictive analytics and models applied to market, fundamentals and operational data, initially supplied by S&P Capital IQ. This allows the bank and the corporate to discuss and understand where the corporate is when benchmarked against peers in a variety of metrics current across financial and operational performance, and to provide insight on where the bank’s services may be able to assist in the profitability, efficiency and future growth of the corporate client.

Put another way, it sounds like the corporate customers of commercial banks are in not much better a position than us individuals dealing with retail banks, in that currently the offerings from the banks are not that engaging, generic and very hard to differentiate. Sounds like the i2i Logic team are on to something, so I wish them well in trying to move the industry’s expectations of customer service and engagement, and would like to thank them for choosing TimeScape as the analytics and data management platform behind their solution.